Laureus World Sports Awards 2024 honours sporting individuals and teams from the world of sports along with sporting achievements throughout the year. Laureus was looking for a creative agency to develop the 2024 Awards look and feel, which would also be applied across all digital Awards brand outputs.
Every year we are tasked to develop the identity and branding for this prestige event, which is hosted in different countries each year. We have the pleasure to integrate the host city’s culture and Laureus’s identity to create a mash up and give the brand a new look.
This year’s event branding style is somewhere between the bold and extravagant look from the Awards show in Berlin and the more toned down reserved look from the Awards Show in Paris. It was important to accentuate the Laureus statuette so we created a 3D model for press picture opportunities, a large projection that would be projected on the front of the building and a tape art characterised statuette for the indoor branding.
