How to Create Branded Content

We created this branded content to showcase the strong partnership of Hyrox and Puma.
A piece that moved like the training itself. Fast. Functional. No wasted motion.

This piece came together in just a few hours — no set, no talent. Just product, AI and creative thinking.

Here are the 5 steps we followed to create this piece of content.
(The finished piece is revealed the end… follow along to see how we got there)