Branded Content in the Age of AI

Branded content is the backbone of modern marketing. It’s not ads or product pushes, but storytelling tied to a brand’s values and culture — think Red Bull films, Nike shorts, or fintech TikToks that feel like entertainment, not sales.

The audience is wise to hard sells, so brands now need to blend in with culture. But with AI flooding the space, the challenge isn’t making content — it’s making it good.

That’s where the creative prompt engineer comes in. Not just a “prompt writer,” but a hybrid role: part editor, part director, part AI whisperer. Someone who can brief AI like a camera crew, crafting prompts that spark original, on-brand stories — and turning them into polished realistic media at high speed.

We’re running courses on how to build these skills.

Get in touch if you’d like to talk about your brand’s challenges.