Having lead the full brand design fordmXPLORATIONS, we used that foundation to develop a high-end capsule collection.
Built from the same core, but pushed into a more refined, premium space.Taking the most recognisable elements of the brand and distilling them further.
Refining typographyand form to feel sharper and more considered. Creating a mark that holds its own across more elevated touchpoints.
dmXPLORATIONS Capsule Collection Part 1
dmXPLORATIONS Capsule Collection Part 2
The intention was never to create something separate.
It needed to feel like a natural extension of the dmXPLORATIONS world. Because a brand shouldn’t stop at identity. It should evolve with everything it touches. Each collection of lounge, chill and adventure wear is tailored exclusively to each group of guests and simply is something that money cannot buy.
It’s great to see this capsule collection come to life!
